Datingbuzz limited

They said: "Online dating has made it easier than ever to bench people."We can send a nice message and keep people interested with a few taps of the thumbs. ) from the bencher and keeps options open with the benchees." The reason people keep a lover hanging, rather than ditching them out of kindness, is because there are so many options to choose from.In my case my avatar was "surfyogi", the adventurous free spirit who is "already in love with life but open to new possibilities". Well travelled and adventurous, surfyogi is a thirtysomething girl who knows what she wants – "I like a passionate, adventurous man who has a great sense of humour" – but keeps herself open to new possibilities – "I am not sure I have an ideal man.

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THERE is a new dating term that sums up that stage of a relationship where a date keeps you sweet (ish) by making contact just as you're about to give up before suddenly ignoring you - repeating the cycle over and over again.

It is called 'benching', according to the New York magazine Beta Male, and this form of non-committal behaviour is allegedly the result of online dating.

South Africa has over 1 000 dating sites So you might be surprised to learn that there are more than 1 000 straight and gay sites operating in South Africa with names like e and operates a number of custom-branded platforms such as Fair Lady Flirt or Cosmopolitan Dating, puts their active users at around one million.

Suddenly the chances of a jilted lover, ex-boss or old school friend seeing your profile become almost as good as meeting someone you might one day want to introduce to your Facebook friends. That's why, when those first messages started rolling in for surfyogi, 12 in the first 24 hours to be exact, I had a sudden attack of the vulnerabilities.

Pitt puts our low numbers down to access, not interest or cost.

"South Africa is disadvantaged when it comes to internet penetration and high-speed broadband access, which has held back growth and market volume," he says.

It's not as much as the R2 390 that the average online dater spends in the United States every year, but then our numbers don't compare with Europe and the US, where online dating is the norm rather than the exception.

According to Statistic Brain, research provider to publications such as the , a company that provides the technology to over 11 000 dating sites worldwide, says the industry estimates for South Africa sit at about R90-million, in comparison with R2.5-billion for the United Kingdom and R11.1-billion for the US.

Using a "matching algorithm" to determine compatibility Pete decided to start the conversation with a disclaimer: "Before you read any further.

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